Renovation in America: Trends & Findings

Posted by kbanks & filed under Interior Design, remodeling, renovations.

      

The popular interior design social media site Houzz conducted a nationwide survey with more than 100,000 respondents on renovation and decorating activity. As the largest survey of its kind, the purpose remains to:

  • Provide unique insights into historical and planned projects
  • Determine the motivations behind these products
  • Highlight the impact of the economy on home building, renovation and decorating plans among Houzz users

Source: Renovation in America, Findings from the 2013 Houzz & Home Survey

Over the next few weeks, we plan to unpack the interesting data revealed through this study. To start, we would like to highlight some of the major themes:

  • Increased confidence among homeowners in the renovation and housing market: Three-quarters of U.S. homeowners believe now is a good time to buy a home.
  • Bathrooms and kitchens remain top priority projects across the U.S.: These projects capture the lion’s share of home renovation dollars.

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  • More U.S. homeowners investing to increase home value: The primary motivation is to improve the look, feel, flow or layout of the home.
  • Strong outlook for remodeling and design professionals: Homeowners planning major home renovation plan to hire professional help.

Source: Renovation in America, Findings from the 2013 Houzz & Home Survey

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