The NAHB International Builders’ Show (IBS) is the must-attend event of the year for the building industry – and Progress Lighting was once again proud to be part of the show.
And we didn’t limit out participation to just one booth; Progress Lighting was represented throughout IBS to showcase products and support visiting builders.
On the show floor
- The Progress Lighting booth saw heavy traffic throughout the show as guests toured our Lifestyles palettes, outdoor collections and LED offering. We also hosted three product tours through the NAHB, where we had the chance to show visitors the benefits of our LED offering for 50+ homeowners.
- We also had a presence at the Builder Partnerships booth where we displayed several LED products, including undercabinet fixtures, step lights and several outdoor lanterns.
Additionally, our products were seen in action at these off-site locations:
- The New American Home
- Centerline Homes’ Generation X, Y and B show homes
- Nationwide/Palm Harbor Cape Cod show home
Our Bingo collection – as seen in the Nationwide/Palm Harbor Cape Cod show home – was a huge hit! Customers gravitated towards the product, and the collection also grabbed the attention of a blogger from The Wall Street Journal as “one of five products that caught his eye.”
In addition, we received enjoyed conversations with guests about LED technology and the next generation of lighting. We look forward to continuing these relationships and attending next year’s IBS in Las Vegas!