Pinterest, the social networking site that allows users to share photos by “pinning” them on categorized boards, can be quite a valuable tool for homebuilders. As a visual platform highly trusted and used by women, the site offers easy access to a target market willing to share their home development desires. Here are some quick comments from a recent article, Pinterest for New-Home Sales, which highlights why Pinterest may be the best new social resource for homebuilders.
Pinterest’s target audience correlates with the home building market – Pinterest hit 11 million unique monthly visitors earlier this year. From those visitors, 97% are women, with an exceptionally strong presence of women aged 18-34 – a homebuilder’s target market. A recent poll also revealed that women trust recommendations made on Pinterest more than any other social media site on the web.
A photo really is worth 1,000 words– People are consuming so much information online daily and Pinterest offers a new way for people to gather information and communicate. Instead of reading a 300-word blog post, users can access and share what they like in a visual and less time-consuming manner.
Pinterest’s ultra-visual format allows for quick brand advertising – Photos that highlight beautiful design are particularly popular on Pinterest, which presents a great opportunity for builders to position their brand with sought-after design.
Design and product photos can illustrate a lifestyle – Creating product photos to illustrate a particular lifestyle presents an opportunity for builders to tell the story of living in a given home or community. Homebuilders can reach out to their target market by creating specific boards that cater to a particular market segment.
Use caution to avoid copyright issues – Because Pinterest is so dependent on photography, builders must be cautious of copyright issues. Instead of re-pinning other people’s pictures, upload pictures that reflect the latest design trends and focus on “liking” and commenting on other people’s pins to drive traffic back to your builder page.
For more information and tips for homebuilders, check out the Progress Lighting for Builders Facebook page.